E-commerce giant Alibaba announced the launch of its own NFT-marketplace, which will be able to place any content creators and sell their creations in the form of non-exchangeable tokens.

Authors will be able to offer their lots through an auction platform in Alibaba Auction.

At the time of writing, the marketplace is already up and running – several NFTs have appeared on the platform.

Users will be able to keep track of their non-exchangeable tokens through the Bit Universe cryptocurrency app integrated into WeChat.