As a reminder, Cash App is a payment service created by Square. It, in turn, is run by Twitter executive Jack Dorsey, who is an active Bitcoin fan. And as it became clear the day before, Dorsey wants to be more involved in the development of the cryptocurrency industry.

In particular, the day before it became known about the idea of creating a decentralized exchange from Square. It should allow coins to be exchanged on a decentralised basis - that is, without the involvement of a single body. In addition, the developers of the platform want to introduce fiat currencies into it, to allow those who have not yet had time to connect with coins to use the exchange.

Jack’s initiatives don’t stop there. About a month ago, he talked about his desire to create an ASIC miner for Bitcoin mining that would be significantly cheaper than its counterparts. By doing so, the Twitter executive plans to lower the entry threshold into the BTC mining niche and make it more accessible to industry participants.

How cryptocurrencies are used

The Beckham Jr. page, whose avatar happens to be the NFT token from the CryptoPunks series, has posted the terms of this very giveaway. To participate, fans must reply to an OBJ tweet with their Cash App address in $Cashtag format and the hashtag #OBJBTC.

And then the athlete will choose commentators and send funds to their wallet. Although there's a good chance it will be handled directly by the company representatives - still, such an initiative clearly requires a lot of spare time.

The fact that the American football star has entered into a partnership to promote cryptocurrency is very predictable. In general, it would not be so critical for OBJ if the price of BTC suddenly drops, because he earns more than enough. That said, it could create a lot of hype among its fans given its well-crafted marketing campaign, Decrypt reports.

Moreover, if Bitcoin’s price shows good growth in the coming months, OBJ’s decision could prove to be a very lucrative investment, as he will get a nice bonus to his income in dollar terms. It is important to note that Beckham Jr is not the only American athlete whose name appears in the cryptocurrency news publications.

American footballer Odell Cornelius Beckham Jra

Green Bay Packers quarterback and three-time NFL MVP Aaron Rodgers announced in early November that he would receive part of his salary in bitcoin. He has also signed a deal with Cash App and will also be giving away a million dollars in crypto.

Just a week before Rodgers was announced, Tampa Bay Buccaneers quarterback Tom Brady passed one bitcoin to a fan who caught the ball he threw for his 600th career touchdown. Brady and his wife, supermodel Gisele Bündchen, bought a stake in cryptocurrency exchange FTX this summer, becoming an ambassadors and investor in the company.

American footballer Tom Brady

Unfortunately, Cash App’s marketing campaigns have not been without the involvement of scammers. They began actively impersonating sports stars by promoting fake cryptocurrency giveaways on social media. The problem has become so widespread that the Better Business Bureau, a private non-profit organisation that focuses on trust in the markets, has issued an official warning to those who would like to participate in coin giveaways.

A separate mention can be made here of the Binance exchange, which has also begun actively promoting itself through sports. The day before it was a sponsor of FC Porto, so now it is not only on the players' uniforms, but also on the stadium itself.

Mention of Binance on FC Porto’s stadium

Overall, the active involvement of sports fans in the world of cryptocurrencies will clearly benefit the growth of regular Bitcoin and altcoin users. In the long term, this will surely lead to further market development and new historical records.


We believe that betting on sporting events from cryptocurrency companies will show its worth. After all, a lot of people attend such games - and the same goes for subscribers of well-known players. Therefore, we can easily assume that such initiatives will really bring new fans to the decentralized assets niche. And that means that such promotion campaigns will fulfill their purpose after all.