As a reminder, the issue of adding cryptocurrencies to an exchange, or so-called listing, is very important within the cryptocommunity. Still, the appearance of an asset on a major exchange indicates the legitimacy of the project, because before adding a coin, employees of the trading platform scrutinize it. This then has a good effect on the asset's reputation and, on top of that, opens up a new audience for it.


In addition, the news of a listing leads to a sharp rise in the exchange rate in a short period of time. Sometimes it bounces back to the old levels and sometimes it stays up and keeps on going upwards. In this regard, the topic of criteria for crypto listing on Binance is very relevant.

What cryptocurrencies does Binance add?

Here is Zhao’s quote from his recent interview in which he shared details of what is happening. The replica was published by Cointelegraph.

If a coin has a large number of users, we add it. This is an important feature for any project. Take, for example, coins based on memes. Even if I can’t understand their fundamental value, if a lot of traders use them, we list them. It all depends on the community, my point of view is not important in this matter.

Binance CEO Changpen Zhao

In other words, the CEO of Binance considers the audience reach of a cryptocurrency to be a very telling indicator, even if its fundamental value is questionable. Listing.Help platform founder Sergey Khitrov also noted that cryptocurrency trading volumes are the main source of revenue for Binance, so it makes no sense for the exchange to add obscure coins. Here’s the expert’s rejoinder.

This is one of the main problems that the creators of many projects don’t understand. They have to start by building a community. And that’s not 500 or 1,000 people in one Telegram channel, that’s a much larger audience.

Accordingly, it is not enough for developers to even make a good product. The blockchain community must learn about it, appreciate it, and become a fan of it. And if there is an impressive number of such fans, then it will only be a matter of time before the token appears on the exchange.

Buying cryptocurrencies

Binance currently supports 346 cryptocurrencies. Among them, there are popular memcoins like Dogecoin or Shiba Inu. That said, in a wave of hype and high transaction volumes, they do generate a good share of the exchange’s profits. In comparison, Coinbase, the largest US cryptocurrency exchange, only supports 123 coins at the moment.

It looks like Binance’s profits from trading volumes will only increase in the near future: the general sentiment among large traders and investors suggests this. In particular, the so-called three-month Bitcoin futures premium – that is, the difference between the price of the coin itself and its futures contracts – has begun to rise in the last few days after a major correction in late November. Normally, this trend indicates that market participants are ready for a new bullish wave.

The 3-month Bitcoin futures premium

The second important indicator is the margin borrowing ratio. Margin trading itself allows traders to borrow cryptocurrency to increase their potential profit from open positions. For example, one can buy BTC by borrowing USDT via leverage, thereby increasing one's risk and potential profit.

But unlike futures contracts, the balance between long and short margin positions does not necessarily hold. When the leverage ratio is high, it indicates that the market is bullish. Conversely, a low lending ratio signals that the market is bearish. At least in the short term.

The chart below shows that traders have been borrowing more bitcoins recently because the ratio has dropped from 21.9 as of 26 November to the current 11.3. However, the data in absolute terms tends to be bullish because the indicator heavily favours borrowing of stabelcoins, that is coins with a peg to the US dollar value.

Margin Borrowing Ratio

During the previous bullish trend, cryptocurrencies were also showing huge growth rates near the end of the year, and so far we have reason to hope that the trend will be repeated this time around. In other words, Bitcoin could very well be in preparation for its final spurt in this wave of growth. Whether or not that is the case, time will tell.


We think this approach seems logical for crypto platforms. After all, trading volumes allow them to earn even more on commissions - and that is the main purpose of exchange's existence. Therefore, project developers should obviously take care to build a strong community around the token before offering it to major platforms.


For even more useful information about the market, check out our Millionaire Crypto Chat. There we will talk about other topics that affect what is happening in the world of blockchain and decentralisation.