Advertising for cryptocurrency projects doesn't always end successfully. In November 2021, for example, it was the subject of an investigation. This was the Floki Inu campaign that came to the attention of the UK Advertising Standards Authority. Read more about this story in a separate article.

What’s going on with cryptocurrencies

At least six cryptocurrency companies have aired their commercials. We’re talking about Bitbuy, Coinbase, Crypto.com, eToro, FTX and Bud Light – although the latter is a beer commercial, it also included a mention of unique NFT tokens. It should be noted that these are only the announced campaigns. And apart from them, viewers have seen several other cryptocurrency-themed commercials on the air.

Journalists from news outlet Decrypt prepared a brief overview of exactly how crypto was shown at the Super Bowl. The first to air was a Bud Light commercial. Its feature was Bud Light’s new low-alcohol drink N3XT, which is a reference to Bud’s involvement in the Noun DAO NFT collection.

A still from the Bud Light commercial


As we've already mentioned, Budweiser has been engaging quite closely with the world of digital assets. In particular, the company has already put an NFT token as its avatar, and representatives of the brewing giant have referred to its Twitter as "Beer.eth". The corresponding address on the Ethereum blockchain belongs specifically to Budweiser, so the NFT mention in the ad seems quite predictable.

Budweiser’s previous Twitter profile name

The second is a very creative ad for Coinbase, the largest US cryptocurrency exchange. For 60 seconds a QR code was simply moving on the screens, which led viewers to the link of the exchange itself. Those who scanned the code and registered on the trading platform won a bonus of $15. True, not all new users, but only a limited number of them.

Coinbase’s advertising campaign has been a success – or maybe even too much of a success. The promise of “free bitcoins” for registering users contributed to such an influx of traffic that it rendered the Coinbase site inaccessible for a time. Users of the exchange’s app also reported on Twitter about problems with its performance. Fortunately, the trading platform’s servers “recovered” a few minutes later.

Coinbase app bug

Former National Security Agency official Edward Snowden commented on the event. Here’s his rejoinder from Twitter.

Coinbase spent $16 million on Super Bowl ads to attract users to its site. In doing so, the exchange representatives spent $0 to test the site to make sure it wouldn’t collapse ten seconds after the ads started airing. That’s what the internet is all about.

Among the previously unannounced ad campaigns, crypto was mentioned by Intuit, a firm that creates TurboTax tax preparation software. The focus of the video was on easy filing with the IRS, with one quote referring to cryptocurrencies as the object of a TurboTax return.

At around 03:50 Moscow time, a commercial for cryptocurrency exchange FTX aired with American comedian Larry David. In the plot of the video, David talks about the most iconic innovations in human history – the wheel, the light bulb, democracy and, finally, the FTX mobile app.

The idea was that David's character doubted all the innovations that ended up making the world a better place. And the cryptocurrency exchange in this case was no exception either.

As a reminder, like Coinbase, FTX has provided bonuses for its new users. Here’s this clip.

Celebrities seem to be eager to accept advertising contracts about crypto. For example, famous basketball player LeBron James has been featured in Crypto.com’s advertising campaign. But the management of eToro trading platform decided to do without celebrities – in their video, crypto is presented as one of the important features of the platform.

It should be noted that cryptocurrencies paid tens of millions of dollars just for the right to air their video. As you can see, they have a huge amount of resources to promote and successfully promote Bitcoin and altcoins, which is very useful in the context of crypto market capitalization growth.


We believe that such an initiative by major cryptocurrency companies is an important step for the development of the entire digital asset market. And even though the coin market has been around for quite a long time, there were enough people in such a stadium who, for example, were not registered on the largest cryptocurrency exchange in the United States and were not investing in coins. Which means there are more than enough of them around the world, too. So it definitely makes sense to advertise at such a high cost.

What do you think about it? Share your opinion in our millionaire cryptochat. We’ll talk about other topics related to the blockchain and decentralisation industry there too.