Metavillages are virtual spaces where people interact with each other. More often than not, it takes the form of cartoon characters that can be similar to those who control them. In addition, virtual reality glasses or regular computers are used to interact with meta universes.

As Marty Resnick, vice president of Gartner, earlier noted, in four years, at least a third of the world’s companies will be present in virtual space. And a quarter of the world’s population will spend at least an hour a day there. Read more about these thoughts in a separate article.

What companies are in the meta universe

JPMorgan’s site at Decentraland is called Onyx Lounge – a reference to the payment system of the same name within the bank itself. In the virtual space, users are greeted by a digital tiger and a portrait of the bank’s CEO Jamie Dimon. Walking up the stairs, visitors can view a presentation on the basics of cryptocurrency economics.

The whole thing ends up looking like this.

The bank’s virtual corner

According to Cointelegraph sources, JPMorgan analysts have been very supportive of the huge potential of meta-currencies for the future. Here’s a quote from their report, which turned out to be a positive argument for the topic.

The metaworld is clearly going to be present in every sector of the economy in the coming years, with the sphere concealing a trillion-dollar opportunity – that’s the approximate annual revenue of projects that work with metaworlds.

Consequently, bankers are confident of the huge potential of the industry, which is why they have joined it. And since their initiative was announced loud enough, we can certainly expect more companies in the meta-universe in the near future.

JPMorgan’s virtual site from another angle

The average price of virtual plots in this project rose from $6,000 to $12,000 between June and December last year. Given this rate of popularization of meta-villages, experts expect that the turnover of advertising campaigns in this area will reach a mark of 18.4 billion dollars a year by 2027. The main driver of the meta-universe economy is content creators monetizing their work on Web3.

Here’s a quote from the bank’s representatives sharing their vision of what’s happening in this area.

This democratic economy of ownership, combined with the possibility of universal interaction between meta-universes, could open up a huge economic opportunity whereby digital goods and services would no longer be tied to a single gaming platform or brand.

Accordingly, JPMorgan's experts are betting on the unification of meta-universes in the future, allowing their users to interact with each other.

JPMorgan CEO Jamie Dimon

JPMorgan also noted that the increasingly widespread adoption of meta-units is also driven by interest from big brands. Analysts cited Adidas and Nike’s desire to create unique digital products and storefronts in virtual shops, as well as Samsung’s opening its own shop within the meta-village. Recall, the latter is the flagship store and is called 837. This space too has been opened as part of the Decentraland project.

Samsung’s flagship shop in the Decentraland space

A huge boost to metasites came in 2021, coinciding with a big increase in new cryptocurrency wallets on the Etherium network. For the entire year, 18.36 million new addresses appeared on Ether with balances greater than zero. Analysts at IntoTheBlock noted that the main altcoin’s network grew at a rate of approximately 1.53 million addresses per month. At the same time, their total number is 70.4 million.

Last year, Etherium set two historical highs for the exchange rate before significant market pullbacks. However, the increase in new cryptocurrency wallets hardly correlates with this trend. It has been very gradual rather than sharp. That said, the increase since October has been around 10 million addresses.

Growth in the number of cryptocurrencies on the Etherium network

While the overall numbers are increasing, the proportion of active addresses in the network is decreasing. Overall, active addresses accounted for 1.05 percent of the total as of January 1, 2021. The historical record was reached on 25 April at 1.66 per cent, but it has since fallen to 0.86 per cent. The number of whales owning more than 1,000 ETH per wallet has also been declining since the beginning of 2021. All this suggests a more even and decentralised distribution of funds among ETH holders.


We think the increased attention from JPMorgan representatives looks amusing. After all, back in 2017, chief executive James Dimon promised that bitcoin buyers would "pay for their stupidity", and now the bankers are launching their own branch in the meta universe, which requires a good understanding of the blockchain and crypto niche. It is likely that similar transformations will continue to occur, and there will be more and more fans of digital assets.