To recap, Bored Ape Yacht Club is the most expensive collection of NFT tokens at the moment. Initially tokens were sold at 0.08 ETH, but today the minimum value of the set’s representatives is 107 ETH, which is the equivalent of $366,000. Here’s the corresponding ranking from the NFT Price Floor platform.

The most expensive collections of NFT tokens

The project was created by representatives of Yuga Labs, who were glowing in the news the day before. The occasion was the purchase of a famous collection called CryptoPunks, which became known in the middle of the month. Read more about the deal in a separate piece.

As a result, NFT continues to gain popularity. Stars who buy tokens for personal use are also contributing to this.

Who invests in NFT tokens

NFT can even become a new field of activity for some celebrities. For example, YouTube star and rapper KSI has quickly become a fan of unique tokens. He bought his first NFTs back in August 2021, and two days later created an alternative Twitter account @ksicrypto dedicated entirely to NFTs. The investment in Bored Ape Yacht Club paid off: one of the KSI tokens rose in value very quickly above $100,000.

Another popular rapper who has taken ownership of NFTs is performer Post Malone. He had earlier changed his Twitter profile picture to a BAYC series avatar. The performer also made a splash in an advert for the MoonPay payment processor: in the video he buys a copy of the NFT token and shares his impressions about it.

Post Malone’s NFT token

In addition to KSI and Post Malone, four-time NBA champion Shaquille O'Neal has also joined the crypto crowd. He owns a unique token from the Mutant Ape Yacht Club collection, an alternative NFT series about 'monkeys' from the same developer studio Yuga Labs. Basketballer purchased token #14452 in September for around $14,000. It is currently valued at a minimum of $66,983.

Shaquille O’Neal’s NFT token

Fourth on the list of celebrities compiled by Decrypt journalists is rapper, musician and Linkin Park band member Mike Shinoda. He too has tokens from the Mutant Ape Yacht Club and Bored Ape Yacht Club series. Shinoda also produces his own NFT collection and regularly streams new unique tokens on Twitch.

Next up on the selebrity rankings is Tonight Show host Jimmy Fallon. In an episode where the creator of Beeple, the world’s most expensive digital art instance, was invited, Fallon stated that he purchased Bored Ape token #599 for around $224,000. He also shared the event on his Twitter account and promised to “consider” buying a token from the alternative Mutant Ape Yacht Club series.

The aforementioned celebrities are just some of the more famous ones who own tokens of the popular collection. The list could go on for at least a few more such articles, so we’ll note their ranking briefly with a few lines.

  • Eminem is a rap legend and has owned NFT since December 2021. In addition, there are at least 15 other popular unique tokens on his page under the nickname Shady Holdings on the OpenSea platform;

    • Eminem’s Twitter page

  • Neymar is a Brazilian footballer and player for Paris Saint-Germain. Purchased two BAYC tokens at once worth over a million dollars;

    • Neymar’s NFT token

  • Paris Hilton is a socialite and star of numerous TV shows. She’s been in the crypto scene since 2020, which is when she sold her own work in the form of an NFT;
  • Justin Bieber – The singer acquired Bored Ape token #3001 in late January for 500 ETH or approximately $1.3 million;

    • Justin Bieber’s NFT token

  • Ozzy Osbourne – The rock star bought Bored Ape #9939 for $359,000 a few months ago;

    • Ozzy Osbourne’s NFT token

  • Madonna – the singer owns Bored Ape #4988, which she purchased for 180 ETH or approximately $466,000.

Madonna’s NFT token

As you can understand from this list, NFT is no longer a passing trend in the crypto industry, but an entire movement that even people far removed from Bitcoin are interested in. This kind of hype is clearly good for cryptocurrencies in the long run, as the actions of stars often act as examples for their fans. Consequently, there will be more NFT holders, and as always, coins are needed to interact with them.


We believe that global celebrities are an important part of the worldwide promotion of NFT. According to sources, some of them have purchased tokens as part of promotional agreements, but that doesn't change the point. The popularization of non-interchangeable tokens will be a gateway to the cryptocurrency world for many people who still haven't had a chance to get involved with digital assets. And it will benefit the industry.

What NFTs do you own? Share your story in our Millionaire Crypto Chat. We’ll talk about other topics related to blockchain and decentralisation there too.