It should be noted that experiments with mass creation of NFT tokens are now actively being conducted, with not all of them proving to be successful. For example, last month we learned about the failure of the CryptoSis project from adult film actress Lana Rhodes. Investors lost a lot of money on it, although the star herself got rich. Read more about the story in a separate article.

A little later we learned about the main NFT failure of 2022, which was a project Pixelmon. Its creators attracted 70 million dollars of investment, but in the end they produced disgraceful characters with questionable graphics. Both of these situations are a reminder that associating with trending tokens does not always make money.

What will happen to the NFT trend

Here’s a quote from Trunzo from his recent interview with news outlet Decrypt, in which the expert shares his own opinion.

I think anything that can become an NFT will eventually become one.

A statement like that sounds logical. Still, over the last year we have seen a wide variety of global brands tap into the digital asset niche. Many of them are adding to the meta universe and others are even opening bank branches. So the prospect of this trend developing looks quite reasonable.

Brian Trunzo

This position of the expert as a whole should not be in doubt. Polygon Studios experts are working on creating NFTs, games, and meta-villages for the eponymous Ethereum sidechain. The more popular the unique tokens in the meta-village become, the more the studio benefits.

Incidentally, many people still don't understand the NFT niche and make fun of it. Here are the reasons for this kind of thing.

But Trunzo is also particularly positive about a certain segment of the meta-universe – clothing. The expert continues.

The fashion world is a $2 trillion economy. And many analysts, including myself, believe that digital fashion will someday surpass that figure.


Note that the prospects for the introduction of NFT and meta-universes could be massive. This is especially true in case of mass popularity of payment systems like Solana Pay, which allows the seller and the buyer to pay each other directly, bypassing the intermediary represented by a bank. According to experts, in this case, buyers will disclose their public addresses to sellers, which will allow the latter to interact with them.

For example, when you buy a pair of shoes in the future, a branded shop may well send a digital copy of the purchased item of clothing as an NFT to the address. And the wearer could use the digital novelty for his image in the meta-universe, thus emphasizing his individuality. In general, there are more than enough options for the use of non-interchangeable tokens in virtual reality - and they will be inextricably linked to the real world.


Shake Shack

Meanwhile, US restaurant chain Shake Shack has announced that for every purchase made with a Cash App platform debit card until March, it will give customers back 15 per cent of the equivalent amount in bitcoins. This isn’t a bad reason to promote crypto, as there are a lot of people going to establishments that are still unfamiliar with the blockchain and decentralisation industry.

Generally speaking, this is not the first time that different brands have introduced crypto promotions. For example, Robinhood and Burger King partnered in November to give customers crypto every time they spend $5 at the chain’s fast-food restaurants.


We believe that over time, NFT tokens will cease to be something exotic. And when ownership of such a digital asset ceases to be a gimmick, developers will really start creating non-interchangeable tokens en masse. And they will surely represent ownership of almost every possible item.