It should be noted that more and more popular companies are now being associated with the digital asset industry. This was confirmed on Tuesday by representatives of Nike. As it turns out, the giant has earned $185 million from the sale of NFT tokens. Accordingly, this could be an occasion for members of other fields of human endeavour who, for whatever reason, have not yet had time to get involved with crypto and blockchain.

Nike trainers

What cryptocurrency exchanges are operating in the world

According to Decrypt’s sources, information about the entry of several popular firms in the country has appeared in local news outlets in South Korea. One representative of the companies said that their executives are now in talks regarding the formation of the necessary measures to register crypto platforms domestically.

Most interestingly, this is not the first time Samsung Securities has attempted to launch its own crypto-related platform. Last year, the company's initiative faced numerous hurdles, one of which was a trivial lack of professional blockchain and crypto market experts. Now, however, the company continues to actively explore its prospects in the digital asset industry, which means there is no doubt about the bright future of this niche.

Earlier this month, Samsung Securities was one of three financial institutions in South Korea to partner with Bithumb, the country’s largest cryptocurrency exchange. This means that Samsung Securities customers can now check the status of their crypto investments directly through Samsung’s own app. Samsung Securities has also launched the first crypto-related exchange traded fund (ETF) in the region for the first time in Asia.

Earlier, Samsung also unveiled the Blockchain Platform SDK for developing blockchain-based mobile apps

The electronics maker started getting actively involved in crypto-enthusiast projects a few years ago. In particular, support for hardware-level cryptocurrency protection previously appeared in Samsung’s flagship smartphones, and when pre-ordering Samsung’s latest flagship Galaxy S22 range, customers were able to receive unique tokens from the company.

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Incidentally, NFT was a key topic this week in a recent report by analytics platform Elliptic. According to its experts, between July 2021 and July 2022, the amount of unique tokens stolen exceeded the $100 million mark. In addition, more than $8 million has been laundered using NFT since 2017. On average, fraudsters “earn” around $300,000 per NFT theft, with over $24 million worth of unique tokens stolen in May 2022 alone.

But July became a "record-breaker" in the number of reported NFT thefts. There were more than 4,600 such incidents in a month.

Stolen NFTs by different NFT communities in Discord

According to the report, 23 percent of all NFT theft incidents involved phishing attacks on popular social platforms like Discord. To recap, phishing is a type of internet scam designed to gain access to a victim’s sensitive data in the form of passwords, private keys and Sid phrases, that is unique combinations of 12, 18 or 24 words.

The most expensive NFT stolen in the past year was CryptoPunk number #4324. As of November 2021, its value reached $490,000. Even celebrities also fell victim to scammers: a few months ago famous actor Seth Green claimed that he was caught in a phishing attack which cost him the loss of APE token #8398 from Bored Ape Yacht Club series. Fortunately, the story then got a happy ending – Green did manage to get his stolen NFT back.

Volume of stolen NFTs by most popular collection

The figures on the financial losses given in the Elliptic report are probably well below the reality. The fact is that not every fraud attack goes public, so many incidents of unique token theft have been overlooked by analysts. One reason for the silence is not wanting to look foolish in the eyes of other fans of digital assets.


We believe the trend of increased attention from large companies towards the digital asset industry is positive. What's particularly noteworthy is that they are willing to mess with the coin niche even during a bearish trend, when a local minimum of people are trying to speculate on what's happening with crypto. And that's an extra argument for their confidence in the crypto industry's cloudless future.