It should be noted that this is not the first time Walmart has interacted with representatives of the digital asset market. In particular, the day before, hardware wallets from French manufacturer Ledger appeared in its shops. Consequently, users can purchase the devices immediately instead of having to place an order and wait for delivery for days or weeks.

This collaboration has been part of Ledger’s own revitalisation. For example, at the end of September, the company announced an expansion of the partnership through an agreement with another major retailer in the U.S. called Target. Also earlier this month, a similar initiative was announced for Best Buy.

Ledger hardware wallets on Best Buy’s website

What will happen to cryptocurrencies in the future

Here’s one of Kumar’s quotes, voiced at Yahoo Finance’s All Markets Summit event.

Cryptocurrencies will continue to play a very important role in payments. And, of course, we want to be where customers really want us.

With this quote, you can understand that company representatives are focused on users' needs first and foremost. That means if the latter interact with digital assets and want to spend them on various products or services, then the company will give them that opportunity.

According to Kumar, another part of the puzzle “is how new products are discovered” and put into practice. The expert continues.

When you talk specifically about cryptocurrencies, it’s about product discovery – physical or virtual, in meta-villages or in reality – and then how people make transactions.

Walmart Land’s meta-universe

According to Decrypt’s sources, Walmart registered several new cryptocurrency and meta-universe-related trademarks late last year. For example, in September, the company announced the launch of “Walmart Land” and “Walmart’s Universe of Play”, two online game worlds on the popular Roblox gaming platform.

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Large companies and individual investors should already be preparing for a big change in the crypto industry – the major cryptocurrency is theoretically able to rise in price by as much as $2 million over the next six years. Larry Lepard, a well-known investment guru and founder of Equity Management Associates, said this on the Quoth the Raven podcast. Here’s his quote, cited by Cointelegraph.

I’m not suggesting that anyone should take all their money and invest it in crypto, but I am very emphatic about the fact that anyone without a defined position in such assets is risking more than necessary because of the possibility of their rise. Bitcoin may fall to zero, but I personally believe it will rise a hundredfold.


That is, the main point of view of the expert is that having a small position in relation to the overall investment portfolio can do more good than harm. And especially with the current bearish trend, when many coins have already lost 70-90 per cent of their own value at its peak.

The line about rising a hundredfold was probably said for the sake of contrast with "falling to zero". However, in this case, the capitalization of Bitcoin will make it the most expensive asset in the world and allow it to surpass the record-breaker in the form of gold, the capitalization of which is now 10.81 trillion dollars.

At the same time, such impressive growth will not take place in one cycle – the next global peak on the chart of the main cryptocurrency should become a zone around $200 thousand, the analyst believes. After that bull run, BTC will again collapse by 70 percent, and only then will it be able to grow to $2 million in a few years.

Bitcoin exchange rate chart from 2013

However, there are plenty of more conservative predictions in the niche. For example, one of the early users of cryptocurrencies Adam Beck the day before allowed the growth of BTC to 200 thousand dollars to 2027.

It should be noted that we should not expect this prediction to come true, as it is simply impossible to predict here. However, crypto enthusiasts can indeed bet on the popularity of digital assets around the world, which will definitely affect the rates of coins as the number of investors and users grows.

Cryptocurrency investor with Ledger hardware wallet


From the looks of things, digital assets really do have a much bigger future ahead of them than they do today. It's particularly pleasing that such statements come from a Walmart spokesperson during a bearish trend, when the top cryptocurrencies have lost most of their peak price percentages. Accordingly, we are now talking about the real potential of digital assets and the technology behind them, rather than hype due to rising rates.

What do you think about this? Share your opinion in our Millionaire Crypto Chat. There we will discuss other important features from the world of blockchain and decentralisation.

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