Traditionally, we’ll start with an explanation. The current generation of the Internet is called Web2, and its key difference is the presence of big companies like Google, Apple and others. Some of them collect data about their users and sell it to advertisers, i.e. essentially giants making money off ordinary people.

Web3 moves away from this concept and focuses on the users, who are the main ones within the framework of what is happening. They can fully own assets through the use of NFT tokens and also earn from it. For example, a person can do a certain job in the metaconsciousness, get digital assets for it, then exchange them for fiat money and use them in their everyday life.

At the heart of the Web3 world is blockchain, which serves as a database for the various assets available to users. It also allows companies to interact more closely with their audiences.

An example of this happened today. We’re talking about the release of an ASICS trainer collection in partnership with the STEPN blockchain project and the Solana network. The model is sold exclusively for USDC on the Solana blockchain using the Solana Pay platform. Buyers will receive unique NFTs in the process, which will also bring limited airdrop.

This is what the official website for pre-ordering the new product looks like.

Sales website for the new trainer from ASICS

And the site does make mention of the upcoming NFT giveaway.

Mention of an airdrop for NFT token holders from ASICS

Accordingly, the interaction of large manufacturers with the world of digital assets is already taking place, but in the future the scale of this will be much greater.

What will the internet of the future look like?

The head of Protocol Labs said that the current wave of technological progress is focused on accessibility, anonymity and data verification. Here is his relevant quote.

Over the past 80 years, the scale of the impact of computing cannot be overstated. Over the decades, improvements in technology have given us the superpowers that our ancestors thought were magical.

Protocol Labs CEO Juan Benet

In other words, technology has transformed society beyond recognition, even in the relatively short space of a hundred years of civilisation. But it also has its downside – innovation can be used directly against the freedom of society. Benet gave the example of mass surveillance and the system of “social welfare points”, which is actively used in China.

Over the next five to ten years, we have the opportunity to consolidate rights and the network, so that we can create better protocols to ensure secure private communication between everyone. So that information can be freely received and distributed.

The evolution of the internet

According to Benet, the Internet in its current form relies on smartphones, personal computers and other similar devices that are linked together by a system of contracts, licences, terms of use and so on. All of this is backed by big companies who have complete control in their hands. The whole pyramid depends solely on the corporations. The challenge for Web3 is to make the system decentralized.

At any time, corporations can change their minds, change their minds, and take away any system or rights that have been granted. Web3 is an attempt to build the basic structure of the Internet based on strong cryptography and economic incentives. Such a thing is much more difficult to “tamper with”.

According to Decrypt’s sources, the growth of the new Internet will have to wait: Benet believes that Web3 could reach the capabilities of Web 2 in about two to three years. Of course, we are only talking about technical possibilities – the level of proliferation of decentralized internet is still much farther from the familiar to all of the World Wide Web.


We believe that in the future, the world will be heading towards a decentralised internet with blockchain-based NFT tokens. These will be the ones that represent value within the open web, which means more and more people will be introduced to non-interchangeable tokens in the coming years. This will also be facilitated by Instagram, whose employees are already working on a tool to create and sell NFTs within the platform.


What do you think about this? Share your opinion in our Millionaire Crypto Chat. There, we’ll talk about other important topics from the world of blockchain and decentralisation.