It should be noted that there are still many obstacles to the mass spread of digital assets. First of all, it is the criticism of celebrities who have yet to appreciate the potential of cryptocurrencies.

The most recent example of this was the head of banking giant JPMorgan, James Dimon. The day before he took to comparing cryptocurrencies to stones, thus hinting quite transparently at their uselessness. You can read more about the disliked crypto’s point of view here.

JPMorgan CEO Jamie Dimon

Where are cryptocurrencies most popular?

Despite the market’s long decline, there is still high interest in cryptocurrencies in many parts of the world. According to Huobi’s research department, US customers have generated 9.2 per cent of trading volumes on centralised exchanges this year. In the case of the decentralised finance industry, American participation is more prominent. We are talking about 31.8% of the total transaction volumes.


It is easy enough to understand such a trend. After all, the US has strict laws, making it more difficult for exchanges to launch their own products in the country. As a result, their platforms may have limited functionality at times.

Also, centralised exchanges in the US should be more selective in listing certain cryptocurrencies and tokens. As we reported earlier, the US laws applicable to cryptocurrencies are quite outdated. And if a certain crypto-asset is somehow classified as a security, it could create problems for all market participants in that region.


Survey data by country

At the same time, in the US, the percentage of the population that actively uses cryptocurrencies is not that high compared to other countries. While in America this figure is 13.7 percent, in Vietnam it reaches 20.3 percent. As a result, it was Vietnam that ranked first in terms of the number of people interested in crypto out of the 15 countries examined by Huobi analysts.

However, in terms of the aggregate index of activity, it is the US that leads the ranking, as the crypto market here has reached “the greatest maturity”. Vietnam came in second place, with the Russian Federation in third place. The data on the overall results of the study can be seen in the chart below.

Country rankings for aggregate indexes

Separately from the other countries, the analysts singled out Singapore. Here’s a quote on the subject from Cointelegraph.

Singapore has become the best place for tech start-ups, attracting a large number of innovators and unicorn companies, which naturally include crypto projects. Singapore remains highly tolerant and open to the crypto industry: regulations are enforced, but there is plenty of room for innovation.

However, only 4.9 percent of Singapore’s population is active in crypto. The country’s share of total transactions on centralised exchanges is only 0.8 per cent.

😈 YOU CAN FIND MORE INTERESTING THINGS FROM US AT YANDEX.ZEN!

Beyond cryptocurrencies, consumers also have a high awareness of the concept of meta-universes – this is the subject of a report for a recent survey conducted by Capgemini. More than 8,000 consumers and a thousand organisations in various sectors from 12 countries took part in the survey. The group of 380 consumers with “extensive experience with metasearch” was also among the first to be included.

Customer awareness survey data on the concept of virtual worlds

According to Cointelegraph, 93 per cent of consumers surveyed said they were interested in learning about the concept of metaworlds. Of that number, 51 per cent said they would use virtual worlds when the process becomes more accessible to them. Capgemini management spokesperson Charlton Monsanto noted that accessibility and privacy issues need to be addressed to promote a “consumer-centric meta-universe”. Here’s his rejoinder to that.

The potential of meta-universes is transformative and consumer curiosity remains high.

The survey also touched on the question of what type of interaction consumers are looking for in meta-universes, to which 43 percent of respondents said they would like to interact with friends and family. Interaction with peers, gaming experiences and commercial activities followed. The corresponding figures were 39 per cent, 33 per cent and 28 per cent.

The meta-universe

As a reminder, major brands have been exploring the possibilities and potential of the meta-universe concept for some time now. Furthermore, the growth of this field could be unprecedented during the next bull run of the crypto market, and beyond that, meta-universes will gradually become indispensable in terms of interaction between companies and their consumers.


We believe that the results of this study can be taken positively on an industry-wide scale. Clearly, crypto-assets have already become an important component in the lives of many people, who in turn have had time to appreciate their benefits. They are likely to share the experience with their friends, who will eventually join this technological trend as well.