Note that the topic of the TikTok platform in the context of cryptocurrencies had already come up the previous day. At that time, there was a discussion in the US about the possible banning of this service, which created a threat to block certain software in general. Accordingly, a similar approach could also create problems for the distribution of clients of various cryptocurrencies, which are necessary for the work of the latter’s blockchains. Read more about the topic in a separate article.

Content issues in TikTok

Cryptocurrency tiktokers most often post videos under the hashtag #cryptok. As a result, daapGamble experts analyzed 1,161 tiktoks under this hashtag in their research and came to very disappointing conclusions.

At least a third of these videos are information that is misleading to investors and has nothing to do with crypto market analysis. The main problem with TikTok is that the authors of videos on the platform can cause hard-earned capital to be invested in dubious digital assets, which are able to depreciate at a very rapid rate.

A particularly striking illustration of this is the Dogecoin meme token, which Elon Musk likes to PR for. In April 2023, he changed the Twitter logo to a DOGE icon, causing the cryptocurrency to appreciate sharply. However, the original logo then returned to its place and the value of Dogecoin went down. And because many inexperienced investors enter positions after a rise, they often take losses and become disillusioned with the market as a whole.

According to experts, only one in ten ticktocks has a warning about the high risks of investing in cryptocurrencies. Meanwhile, in 47 percent of the videos, popular representatives of this platform promote their own products, courses, referral links, as well as advertising in general.

According to Cointelegraph’s sources, even the most popular celebrities do not use their fame for the best of purposes. And sometimes they are legally punished for it – recall that Kim Kardashian, blogger Jake Paul and rapper Soulja Boy were previously accused of promoting the fraudulent EthereumMax (EMAX) project.


The US Securities and Exchange Commission (SEC) later ordered Kardashian to pay a fine of $1.26 million.

What's particularly amusing is that the regulator's representatives didn't do much about the Ethereum Max developers themselves. This was highlighted during a hearing last week by a US congressman, who actively criticised SEC Chairman Gary Gensler. Read more about the uncomfortable questions for the head of the Commission in a separate article.


A daapGamble study also found that one in three misleading videos on TikTok mentions Bitcoin. Meanwhile, tiktoks with popular cryptocurrency-themed hashtags like #crypto, #cryptok, #cryptoadvice, #cryptocurrency, #cryptotrading and #cryptoinvesting have accumulated over 6 billion views in total.

Users of the platform often fail to see the malicious intent in the content of popular bloggers and trust them only on the basis of a high number of views or likes. However, in real life, beginners and experienced investors are advised to do extensive research on crypto projects before making any form of investment.

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Bad investment advice is also sometimes given even by billionaires – at least that’s what Warren Buffett did a few years ago when he called Bitcoin “rat poison”. However, analysis of BTC price dynamics by Alpha Zeta experts shows that adding Bitcoin to the so-called “rat poison” portfolio, which includes Berkshire Hathaway, Microsoft, JPMorgan and BlackRock stocks, would bring Buffett much higher returns with acceptable risks.

Allocating 2.5 per cent of the aforementioned investment portfolio to Bitcoin, it could bring an investor around 20 per cent more return from 2014.

Despite the high volatility, BTC’s correlation with Berkshire Hathaway, Microsoft, JP Morgan and BlackRock stocks is very low. This means that their price movements are uncorrelated.

Moreover, adding Bitcoin to the aforementioned portfolio would help reduce losses by 10 per cent during the bearish trend of 2021-2023, experts say.

In other words, BTC often negates potential losses arising from a fall in the said stocks. Therefore, allocating a small portion of bitcoins to a portfolio would prove to be a sensible hedging strategy for Warren Buffett. Unfortunately, constant attempts by cryptocurrency enthusiasts to change his hatred of digital assets over the years have not been successful.


We believe that content with financial advice of any kind should be treated with the utmost caution - especially when it comes to TikTok. Yet often the authors of such videos are not authorized or qualified to share such conclusions, so the perception of such things should be appropriate. Otherwise, you may end up losing money, which will lead to a misperception of the market and a loss of future earning opportunities.