For some cryptocurrency companies, 2023 was a time of new opportunities despite the challenges. In particular, US exchange Coinbase faced pressure from the US Securities and Exchange Commission, whose representatives did not like the company’s steaming platform. With that in mind, the regulator sent a so-called Wells Notice to the exchange’s management, indicating that it had completed its investigation and was possibly preparing to file a lawsuit.

At the same time, the company obtained a licence to operate in Bermuda, after which it even announced the launch of an international platform. The latter is intended for residents of countries other than the US, and will also feature support for perpetual Bitcoin and Etherium futures with a maximum leverage of 5x.

Accordingly, while some companies are scrapping development amid poor market conditions, others are growing and launching new branches in different countries.

What’s happening in the cryptocurrency industry

49.7 per cent of the organisations cited in the study had more than two separate posts on their resources. As the Guerilla Buzz analysts point out, the inspiration for the study in question came after they noticed that “many cryptocurrency companies are trivial in not prioritising marketing strategies”.

Instead, most of them prefer to focus their efforts on “creating a hype around selling their tokens” and “opt for short-term growth spikes” in their value. In other words, most token development teams simply don’t have a long-term growth strategy, analysts say.

According to Cointelegraph’s sources, the research methodology was “simple but time consuming”. First, analysts manually checked the relevant websites of thousands of top crypto projects for blogging. They then estimated the number of articles published in recent years and also checked how many new blog posts were published in 2023.

An important note: Many projects call their resources "labs, knowledge hubs, news sections" and so on. For simplicity, all possible types of such portals are described by analysts as blogs.

BNB Chain from the world’s largest cryptocurrency exchange, Binance, was the leader by a large margin in terms of new content. Its employees regularly publish new articles and news on its official blog. The second place in this context went to Polygon, and the third place went to Cardano.

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The study also noted that the most popular blogging platform among crypto projects is Medium. This practice has persisted since the hype surrounding ICOs in 2017, when hundreds of new projects sprang up in a matter of months. And many of them were then limited to a single-page website, a Whitepaper and a news feed on Medium.

However, the platform is not the best choice for crypto start-ups that want to invest in their long-term development. Experts have stated that content on Medium only drives traffic and popularity to the platform itself, not to the projects hosted on it. Here’s the relevant line.

While Medium’s excellent SEO tools and high domain authority may make it an easy choice for crypto start-ups looking to build a HYIP quickly, such a focus on short-term gains could still prove unsustainable in the long run.

According to expert statistics, Medium is chosen as its primary platform by 84.8 per cent of all projects in the study. But one cannot draw unequivocal conclusions for absolutely all of them: Binance, for example, also has an account on Medium, and this does not make the exchange inconsistent in its marketing strategy. We are talking about those projects that rely solely on one platform.

Changpen Zhao, head of cryptocurrency exchange Binance, commented on the development. He believes that this statistic is more than illustrative and useful for ordinary users of blockchain platforms. Here’s his rejoinder from Twitter.

Not everyone in the cryptocurrency industry is a long term developer. Stay close to such industry players.

The experts drew some interesting conclusions from their study. According to their version, many startups lack effective content management in the form of articles, where there are serious problems with the effective use of SEO tools. In addition, cryptocurrencies need to focus more on the long term rather than short-term hype.


We believe this scenario for cryptocurrencies is fairly predictable. As previous market sentiment cycles have shown, not all companies go through bearish trends. Not only are they losing motivation to operate, but they are primarily losing active users who, among other things, bring them revenue in the form of commissions or something else. So overall there is nothing strange about what is happening - at least it used to be that way.