The most popular representative of this genre is the game Hamster Kombat, in which users performed tasks on behalf of the head of a cryptocurrency exchange. The creators of the project did an amazing job in the direction of marketing, because of which it attracted hundreds of millions of players.

However, after the HMSTR token was handed out, the attitude to what was going on changed to the opposite. Firstly, most players received pennies as aidrop. Secondly, this amount became even smaller due to the poor performance of the digital asset.

The change in the value of the HMSTR token from the Hamster Kombat project over the last month

HMSTR has fallen in price by 50 per cent in the last month. In addition, it continues to update the lows of its price – the last time it happened yesterday 3 November at $0.002263.

Moreover, the trend of disappointment in airdrops from tapaloks is stable. For example, in the second half of October, the same thing happened to X Empire players. Some of them for some reason decided to complain about what was happening to Ilon Musk, on whose personality the game was created.

Why tappers are so popular in crypto

In an interview with Decrypt journalists, Booth voiced the following opinion on what is happening.

What we’re going to see next are projects that use the swirling Tap-to-Earn mechanics as a launch strategy. I never believed that something like this would turn into a full-fledged sector of the crypto industry. But now it’s a go-to-market strategy.

The popular game Hamster Kombat

Tapalki usually involves a so-called “mining phase” over a period of several months, where game progress is counted towards further airdrop.

This period builds on simple gameplay, but many of these games also encourage players to interact with social media through posts and videos, invite other players, and try out partner games and projects.

According to Booth, these “viral mechanics” have led to Tap-to-Earn projects amassing hundreds of millions of users. For example, the most popular Tap-to-Earn game Hamster Kombat had more than 300 million registered players before the Airdrop giveaway.

Hamster Kombat game

At the same time, the most successful launch with a similar mechanics can be considered the Notcoin project – the capitalisation of its tokens reached the level of just under 3 billion dollars. Accordingly, the demand for such an asset is more than significant.

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However, big numbers are not everything. Booth insists that it’s crucial for projects like this to learn how to keep the community’s attention on them even after token distribution. He continues.

This is what you do to build a huge community very, very quickly and distribute your tokens to as many users as possible. But what do you do afterwards?

Cryptocurrency market crash

As it turns out, for a lot of gamers, the projects themselves are not as important as the reward itself, which can generally be considered logical. If the amount of airdrop proves disappointing on a per-player basis, the hype around the game fades extremely quickly. This is exactly what happened to Hamster Kombat, which lost tens of millions of active users in the weeks following the airdrop.

According to Booth, the solution to the problem is to develop a clear roadmap for the project after the token drop, as well as turning the project into a brand or hub on the basis of which new initiatives can be developed.

The idea is that Tap-to-Earn already has a huge number of active and motivated users, and the developers have to convert this capital into profit based on the new model. The Tap-to-Earn principle itself cannot be the long-term basis of success for a startup.

This is where we will see breakthrough innovations in TON. Once the token is launched, projects will become much more transparent in terms of roadmap. When clarity is lacking, we see the result: tokens get severely penalised during airdrops.

And here’s Booth’s perspective on what’s happening in the TON ecosystem and its future.

These guys are implementing tap-to-earn mechanics at launch because it attracts users. That’s the next step. Now we have a viral mechanism that can be used in every TON-based app. So each app gets a million users at launch, and then it’s all up to the app itself to convert them to blockchain.


One can disagree with this opinion. Still, the airdrop of the same HMSTR token from the Hamster Kombat project mostly disappointed players, as it was impossible to earn normal amounts solely on tap. Obviously, after such an experience, Telegram users will think twice about whether to spend their time on participating in new projects, which most likely will not be as large-scale.

That's why it's not a good idea to talk about almost guaranteed success of any tapalk in Telegram. In addition, the behaviour of HMSTR itself has also been disappointing. And this is another argument against getting involved with such HYIP projects. After all, when a coin is distributed to millions of users, the pressure of sellers here can be enormous.


Cryptocurrency market crash


The success of Hamster Kombat is primarily due to excellent marketing. Therefore, talk that any tap in Telegram will be able to attract millions of users is probably irrelevant. Well, we'll see for ourselves once again soon.
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Look for more interesting things in our crypto chat. We are waiting for you there to get into the essence of what is happening as soon as possible and together wait for the continuation of the current bullrun in the coin industry.

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