Donald Trump’s campaign is investing millions of dollars in Bitcoin and other cryptocurrencies. What does this have to do with?
Donald Trump has been in the presidential chair for just over a week, however, he has already managed to help the cryptocurrency sphere. First of all, the politician signed a debut executive order on digital assets, in which he announced the creation of a special working group on coins. The latter should create recommendations for regulating the industry in 180 days and study the prospect of creating a national stockpile of coins. Trump’s ideas for engaging with crypto don’t end there.
In which cryptocurrencies Trump is investing
Today it became known that Trump Media announced the expansion of its presence in the financial services industry. We are talking about the organisation Trump Media and Technology Group, which manages the social network Truth Social and video streaming platform Truth+.
Truth Social iPhone app
As noted in the company’s official press release, the board of directors approved an updated financial strategy that will, among other things, include the creation of a fintech brand, Truth.Fi, to provide financial services.
However, that’s not all. To diversify its cash and cash equivalents, which exceed the $700 million mark at the end of 2024, Trump Media’s board will set aside $250 million to be held in safekeeping at Charles Schwab.
The money will be used not only to buy traditional investment instruments, but also separately managed accounts (SMAs), customised ETFs and digital assets. The latter are represented by “Bitcoin, similar cryptocurrencies and crypto-related securities.”
Exactly how much money will go into buying BTC is unknown. However, here, investing any amount will generally make digital assets more attractive in the eyes of investors who have not previously interacted with crypto. This is especially relevant for Trump voters.
Here’s Trump Media and Technology Group CEO and Chairman Devin Nunes’ remarks on the announcement.
We look forward to launching Truth.Fi, introducing TMTG’s investment tools and unlocking new synergies. Truth.Fi is a natural extension of the Truth Social movement. We started with a social network based on free speech, then added an ultra-fast streaming TV service, and now we are entering the market for investment products and decentralised finance.
The development of America First investment tools is another step toward our goal of creating a powerful ecosystem that will help American patriots protect themselves from the constant threat of cancellation, censorship, blocked bank accounts and privacy violations by Big Tech [the world’s largest IT companies represented by Alphabet, Amazon, Apple, Meta and Microsoft – editor’s note] and corporations promoting the woke agenda.
Buying cryptocurrencies and unique tokens
Management expects to launch Truth.Fi products and some investment tools in 2025. This will happen as new agreements are finalised, funding levels are determined and all necessary financial regulator approvals are obtained.
Which means news of BTC and other coin purchases by Trump Media representatives can also be expected in the coming months.
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The impact of Trump’s meme token on the crypto sphere
In mid-January, Donald Trump launched his own meme token called TRUMP. The event led to positivity of investors in the market, who received another confirmation of the popularity of the chosen niche and its potential. In the end, it was replaced by disappointment amid sucking liquidity out of the entire crypto market by the asset and further collapse of the sphere.
However, even this was enough for new records within the crypto industry. In particular, a longchip for meme tokens on the Solana network called pump.fun recorded a new all-time high in trading volumes for the week. The figure jumped to $3.3 billion in seven days, achieved thanks to the emergence of many tokens associated with Trump’s name.
On 23 January alone, trading was the equivalent of $544 million, Cointelegraph notes. Here’s the corresponding chart.
Trading volume on the meme token launch platform pump.fun
The developers of at least 61 projects openly tried to deceive investors. In particular, they copied the ticker symbol TRUMP and Melania Trump’s meme token called MELANIA, and used similar descriptions and style to pass off their coins as official ones. Things also came to a head with tokens allegedly linked to other members of the Trump family – the US president’s son Barron was particularly popular here.
A BWT token allegedly linked to Barron even reached a market capitalisation of $27 million. However, the figure then sagged to $4 million.
Changes in the market capitalisation of the BWT token allegedly linked to Barron Trump
In January 2025, Donald Trump became one of the major newsmakers in the cryptocurrency industry. Still, he created his own meme token, the scale of which sounds absurd even now, and signed the first executive order on digital assets, which could end up creating a national cryptocurrency stockpile or reserve for the US. In other words, ordinary retail investors outside the blockchain sphere have fewer and fewer reasons to ignore it.
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